25 for 25: Ghostwriting and coaching
While there are differences between ghostwriters and coaches, there are also similarities.
This essay is part of my 25 for 25 book writing series. The lessons in this series are meant to simplify the book writing and production journey. You can find a guide with links to the entire series here.
The two main types of collaborators who can help you write your book are ghostwriters and coaches.
Ghostwriters—as the spooky name suggests—are the hidden writers behind many projects. Coaches, meanwhile, assist the author in the writing process through encouragement and support.
Think of it like a road trip. Do you want to drive the car and get directions along the way (coaching)? Or do you want to give the directions and have someone else drive the writing process (ghostwriter)?
Overlaps
While there are differences between ghostwriters and coaches, there are also similarities. Both roles require consistent check-ins and a process of sharing and reviewing material in order for the book to reach its full potential.
They both involve refining the book’s foundation, considering the structure, and making sure everything is in alignment. They both consider the reader journey and if the book fulfills its promise.
Differences
But ghostwriters and coaches are not the same. And the choice on whether to work with a ghostwriter or writing coach should become clearer when considering a few factors.
How much writing you wish or expect to complete
If you feel empowered to write but need support, a writing coach is the better option. If you don’t have the time or skill to write yourself, a ghostwriter is preferable.
How much time you want to spend finishing the book
If you want to go fast and wrap up the book quickly, ghostwriting is the better option.
The complexity of the project
The more complex the book, with outstanding research needs and nontraditional storytelling formats, the more likely it is that you will need a ghostwriter’s support.
How much money you are willing to spend
Working with a good ghostwriter could cost $25,000 or more. Working with a coach is much more affordable.
More on ghostwriting
Go to the bookstore today, and nearly all of the books by popular people were written with the help of ghostwriters.
Like Phil Knight.
Sheryl Sandberg.
Donald Trump.
Michelle Obama.
Richard Branson.
Moses and John F. Kennedy used ghosts, too—and most of the celebrity books on shelves, and most of the thought leader essays in newspapers and magazines …
If you’ve wondered “how did that person find the time to write a book on top of their busy life,” they probably worked with a ghostwriter.
Using a ghostwriter can help you hone your message and write the best book possible. But since ghostwriters often remain hidden, there remains lots of misconceptions and confusion around the craft of ghostwriting.
Ghostwriting involves bringing out the best version of a person’s story. Of taking the author’s input—typically through meetings and recordings and writings—and shaping the threads into a coherent story.
Watch this!
I cover ghostwriting and coaching in this video.